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In Tel Aviv, Nasty Traffic and Navigation Apps Go Hand in Hand

businessweek Tomer Neuner conceived of the Parko app when he was hunting for a parking space in Tel Aviv, circling his neighborhood on a sweltering summer day. “I thought to myself, there’s got to be a way to make the search more efficient for everyone,” says Neuner, 30, who quit his job as a product manager at financial-technology company SuperDerivatives to develop the app.