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BlackBerry fights to hold market share in India

techrepublic BlackBerry’s strategy for the Indian market is to target customers with focused solutions and the robust security architecture that is long-favored by IT managers. BlackBerry is valiantly trying to hold on to its position in a mobile-addicted India, but its market share in the world’s second biggest wireless services market is waning. In a fierce marketplace with over 860 million mobile subscribers, the Canadian brand is trailing behind aggressive, nimbler rivals such as Samsung and Nokia in sales numbers.